As listeners get more and more frustrated by less choices on their local radio stations, they find a world of choices on the web. Broadcasting over the Internet transcends the limits of terrestrial broadcasting and listenership is growing.
Traditional radio stations reach local and sometimes regional areas while Internet Radio Stations are reaching a worldwide audience. We promote to the best and brightest of online radio stations because the monthly Internet radio audience represents an estimated 37 million Americans and the estimated weekly is nearly 20 million Americans.
According to the new Arbitron Webcast Ratings, currently measuring 2,233 stations and channels, tens of thousands of people are now tuning into online radio stations at work, at home and at play and that number is compounding. Out of the total Internet radio listenership 3% are 12-17, 14% are 18-24, 61% are 25-44 years old. These Internet channels represent more than 16,800,000 total hours of listening in one month alone,which means:
- 40% of Americans have listened to Internet radio at least once (over 90 million Americans over age 12)
- 16% of Americans have listened to Internet radio in the last month (over 47 million Americans)
- 8% of Americans have listened in the last week (over 18 million Americans)
Considering the rapid growth of the Internet and the nature of downloading streaming programs and accessing audio on the Internet, Internet radio is off to an extremely fast start. As this situation grows, we are continuously monitoring which Internet Stations will have longevity and our clients can count on us to continue to promote choice, licensed online radio stations on their behalf. Please visit OnlineRadioPromotion.com
for more information.